Five Tips To Become A Successful Mompreneur

Mompreneurs Are Made, Not Born

young woman thinking while working_Photo by Kaboompics
Photo by Kaboompics

Mompreneur is a French word that indicates the mothers in business, women who create small and large entrepreneurial projects, to achieve a better balance between private life and professional activity.

Mompreneur is a term used mainly in Europe, but it is rapidly spreading everywhere. In the United States, where this phenomenon was born, the term “mom power” is also used, which gives a good idea of our secret weapon: our massive inner energy.

A profound and powerful life-force that must, first of all, be (re)discovered, and then used not only for self-improvement and spiritual enrichment but also to create a professional career free of those constraints still heavily imposed by our society.

Modern women no longer have to ask these questions: “Career or children?”, “Full time or part-time?”, “Housewife or manager?”. Say “Enough!” to the condition of always being forced to choose between options. It’s better to start making real choices: we want to be mothers, and also entrepreneurs.

Why Mompreneur?

Simple: to manage time as we see fit, to work from home (or from the playground), to carry out an activity that we like, free from prejudices and constraints, and, above all, free from fake obliged choices.

The new symbol is one of the mothers who wants a better reconciliation between private life and professional activity, who does not want to be a slave to rigid office hours but neither to give up her identity as a working woman. 

In Canada, the case of Susan Niczowsk is famous. She invented the home distribution of delicious salads and, thanks to agreements with farmers in the countryside around Toronto, now runs a company with a turnover of $50 million and 300 employees. Or, Nicole Feliciano, Speaker, Influencer, CEO of MomTrends link and author of the book Mom Boss, a recommended reading for all women.

They are not the only ones, many mothers run their business profitably, and especially now that (fortunately or unfortunately) the pandemic has taken off the digital economy, many moms have launched their online business. Just take a look at Instagram or Facebook, for example, to see dozens and dozens of women (and moms) selling products of all kinds or promoting programs to reinvent yourself, to set free from the chains and start living a more rewarding lifestyle (like me).

Five Tips To Become Mompreneur

mom and child_ Photo by Pixabay
Photo by Pixabay
  1. My first tip is to follow your intuition. Let yourself be guided by your aspirations, your abilities; learn to listen to yourself. Being mompreneur means putting yourself on the line, maybe starting a job completely different from the previous one. The important thing is to follow intuition, passion and work hard. Being mompreneur doesn’t mean working less, but it means working smarter. You have to invest your time and all your energy, especially in the early stages. By following our instinct and keeping our mind always open to new opportunities, we can see things we would otherwise have lost.
  2. My second tip is to have a valid business plan. To launch and grow your business, you have to be prepared. Learn is the key. Don’t just think about the university…I mean learning new skills and using new tools. The Internet offers everything you need, choose carefully and then dive into the learning. It’s okay to proceed in baby steps but make sure you are following a good strategy. For the development of a good business plan, it is often better to rely on a coach, a qualified person who guides step-by-step on how to move between the various phases of the business. This is an option not to be underestimated.
  3. My third tip is to believe in yourself. This is undoubtedly a great challenge because, unfortunately, we still live in a patriarchal society that often “weakens” women mentally and spiritually. Just think of the most common definition of woman as “the weaker sex”. I will not discuss it in this article, but I fully understand the difficulty of believing in oneself. Yet this is the key to everything. When we learn to appreciate who we are and what we are capable of doing, we recognise our strengths and begin to build our project through them. Let’s free ourselves from the inferiority syndrome and use our immense energy and immense courage to work on ourselves. We should get out of the comfort zone and head high towards the road we have decided to take, always thinking that we are capable of doing so.
  4. My fourth tip is to surround yourself with a support network. Unfortunately, and I speak from personal experience, friends and family do not always support us in our choices. On the contrary, they often hinder us by saying that it is too risky, that it is too difficult, that it is madness. How many times have you heard that? So, you have to look around for a network of like-minded people and moved by the same goals—a community. The ideal would be to join a community of women entrepreneurs, with whom to share advice, teachings, wins and even failures because on the road to success; there will also be these. Through sharing and connecting with other women, you can grow from within, create an efficient mindset and improve your project.
  5. My fifth tip is to set priorities, establish intentions and define values. I left it for last, but I think that is the essential point.
    • My priority is my family, so when I decided to launch my online business, I put my family at the centre and developed my career around it. I worked as a project manager in a company for 20 years, and I always had to sacrifice myself and my family for the job. Since my children were born, this became unsustainable: at one point, my children were less important than my clients’ needs. Madness. I struggled a lot, but then I found the courage and said “Enough”. So, first of all, you have to define your priority: What is it? And with your choice in mind, start drawing your project around it.
    • Intentions. We often live at the mercy of events; we are pushed in this or that direction without having any control. We must learn to be the creators of our reality, and sometimes even surrender to events. However, beware: surrendering does not mean accepting everything that comes with resignation; it is precisely at this time that intentions play an essential role. When we fix our intentions and focus on them, all our actions take on a precise meaning and direction. We must, therefore, decide What We Want, Why We Want It And Visualise It Clearly in our minds so as not to get lost along the way.
    • Values. Making money online is not a value, it is a necessity, I understand it well, but it can in no way be the thing that drives us to take action. Because if it were only that way, we could never really sell or get rich as we thought. Values define what you believe is essential in life—love, respect, kindness, compassion, friendship and so on. When you set your values, the actions and decisions you have to make will be easier and not contradictory. For example, if the family is your value, and then you work over 40 hours a week, then you will be unhappy and stressed. When we define our values, we align priorities and intentions, and the result can only be magical.

Some Online Business Ideas

social networks icons. Photo by Pixabay
Photo by Pixabay

Often the most immediate thing to do is to follow your passion.

For example, if you have artistic skills, you can design t-shirts and sell them with on-demand printing services. This is a very trendy business. It is an example of dropshipping: inventory, shipping and order processing are entrusted to a third party supplier. In this case, your focus is on customising products with an original design. Not only t-shirts but also caps, phone cases, hoodies, cups, everything can be used to show off your creativity.

If you like sewing, another example is selling your creations online and not only that; you could teach other people how to sew. Nowadays, “needle&thread” is an art that is disappearing, yet in the fashion industry, tailors are always much sought after. Many people want to untie themselves from the big brands that exploit the work in Third World Countries (often children) and look for original and sustainable clothing.

If you live in a house with a large garden, and you are in a location that allows it, you can create an original setting and rent your garden for birthday parties or private events. You can promote your project on the Internet and build a real lifestyle around it. Then, if you associate yourself with some other woman who offers home catering, you’re all set.

If you are a computer geek, you can create a site and start an online program to learn how to encode, as well as offer your services.

If you love cooking, look for a niche and specialise in it; for example, creative cocktails are in fashion. You can invent new recipes and then teach how to make them or sell yourself as a private party consultant.

There are thousands of ideas, I could go with whole pages, and they are all equally possible and realistic. The principles as before remain valid. You can succeed if you believe in yourself, if you invest in your education, if you work with priorities, intentions and values in mind.

What If You Have No Passion?

  • All the same, there are many possibilities, for example, Affiliate Marketing.
    What is Affiliate Marketing?
    When you start this business, you sell products from other companies and get a commission; the great thing is that you don’t need an office, you don’t need a warehouse, you don’t even need an accountant! As an affiliate, the amount of products you can sell is unlimited; you just have to choose the one you like best. Also, once the promotional campaign is set up, possible sales take place 24 hours a day, 7 days a week. This way, you can spend your time with your children or dedicate time to yourself while your business continues in the background. Affiliate Marketing is low risk because it requires a little investment.
  • Another option is E-commerce.
    What is E-commerce?
    In this case, you’re going to sell physical products. Here too, the system is designed to facilitate and simplify the processes. You first have to decide what to sell, then just order existing products wholesale at a fraction of the cost and resell them at a higher price. You need, in this case, to set up a stable and effective sales system, study the market and the products that are trendy. It doesn’t sound very easy, but it is, indeed, if you have the right preparation. You can also join Amazon FBA, for example. Amazon FBA will make the heavy work: customer payments, packaging, distribution and customer service. What you have to do is prepare marketing and advertising campaigns and sell the products.

If you’re serious about changing your life, act now and take a look at this Free Video Series that has helped hundreds of people (like me) start an online business from scratch. No experience is necessary. Our vast community will support you anytime, and you will never feel lost or alone in cyberspace.

Attention! This program is NOT a quick gain scheme. You must be determined and committed to working seriously. I believe that to change your life and create your dream life, you have to want it with all your strength, and be willing to take an uphill road but certainly full of great satisfaction.

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The pandemic is changing working motherhood

Confession of a working mom

Photo by Yan

Every day since my children were born, I waver between the desire to be a lawyer working on multiple lawsuits in a reputable law firm and the desire to stay at home, relax on the carpet surrounded by Legos and pirate boats and watch cartoons with my children. Then, the pandemic hits me hard, and I can’t even make choices anymore”. How much does this story resonate with you?

Every woman must be able to choose freely between three options: the first is to work and not be a mother without being judged or accused; the second is to be a mother and make a career at the same time; the third is to be just a mother. None of these three choices should be penalizing; none should be misjudged. In our society, however, women are forced to balance an alternative between the three options, as if they were jugglers.

Whatever the numbers, which still reveal a significant disparity between men and women, the problem lies in the mentality that drives the work market: in this system, the man must work and the woman, on the other hand, may work.

I think that women are always exposed to pressures that often result in a kind of psychological violence. This violence expresses itself in paternalistic attitudes and denies the freedom and ability of every woman to make decisions about her body (and soul) and her working life.

I loved my job. I could work well beyond office hours to complete a task, to satisfy a client’s request or to schedule my team’s work. I was tired but, in the evening, I could recover my energy by playing sports or going for a walk or spending time with my partner or friends. A life that satisfied me completely, or so I thought.

Then comes the pregnancy. So long desired, long sought after, arduously achieved and there I am, crazy with joy, totally immersed in my happiness as a mother-to-be. A thousand dreams: all the things I will do with my baby, all the places I will take him or her, the games we will play together and discoveries we will do. The heart was full of expectations and ready to welcome a new life into ours.

The news: “Ma’am, you’re expecting twins.” Panic. Two kids and no experience? My family was living in another region because I had decided to leave to pursue my job, so I felt lost. But only for a short time. I knew I could count on my husband; I knew he would be able to take on the role of a father consciously. And indeed, he was, a present and active father, I would say a second mother.

My babies are born, and I fall so madly in love with them that I lose my rational brain. I am a lioness ready to attack anyone who can put them in danger, a terrible bear who defends her cubs with claws and sharp teeth. I am a fury of love.

And I bang my head against the wall every night because it’s hard to be the mother of two premature babies, I don’t know what to do, and I learn by trial and error. I’m immensely happy, but I look in the mirror, and alone in the bathroom, I cry. It’s hard. But I keep going because I’m a tough guy, and I don’t give up! I can’t give up.

Then, the time comes to go back to the office, it’s only been five months, and I’m not ready, but mine is a “forced choice”, like that of many women. I have to go back, or I lose my job. I hire a babysitter and start working, then as soon as the children can go to the nursery, I return full-time to the office.

My nightmare begins.

I am exhausted, terribly tired because at night I don’t sleep because my children don’t sleep, and during the day I have to prepare plans, analyze data, develop and deliver projects with strict delivery dates. I can’t concentrate; I feel like I’m going crazy. What are my kids doing now? Are they quiet? Are they afraid? “I abandoned them” this thought always comes back to me. “No, they’re having fun, they’re playing, and they have great nannies.” It’s true, my babies are good, and they have a lot of fun at the daycare; they have toys, support, everything they need. But. They learn to walk without me, they learn a new word without me, they discover a new game, and I’m not there. My guilt gets worse every day. I would like to spend my days playing with my children on the carpet, take them to the park, take a nap with them but I can’t because my job demands at least 8 hours a day.

I can ask for holidays or maternity leave, but I have to give a thousand explanations, record them, count them, measure them, ask colleagues to finish my job; and employers control productivity, showing unsatisfied faces. I have to continually prove that the quality of my work is good, that I am productive. It is exhausting.

The hostile attitude contributes to my sense of guilt; it is the cause of an already nasty mood and leads me to feel inadequate. Not a good project manager and not a good mother. Every time I am late for a business meeting, I feel guilty because I am not with my children. Whenever I don’t go to the office because my children are sick, I feel guilty because I didn’t complete a project or failed the delivery.

I firmly believe that it is not natural to leave such little children in other people’s care to go to the office. And I also think it’s not right to lose or give up my job because I had children. I feel like I’m a victim of injustice. Only later on did I begin to ask myself the question: was mine a real choice? Today I can say no.

Are we really free to choose?

Everyone, at least in the Western world, is convinced that we can determine our own destiny and that we are capable of free will. Even those who are cynical and think that the world is dominated by the choices of others and are convinced that they cannot change their lives are equally persuaded that they have some decision-making power.

The thought of ourselves as intelligent beings capable of making free choices makes us feel alive. But this is not always true: women often do not make free choices, for two fundamental reasons:

  • We are limited by context: our choices are dictated by the historical period in which we live, by culture, education, society, the people around us.
  • We are limited by the invisible: our fears block us. Our negative thoughts, our imposed or even self-imposed limiting beliefs prevent us from making conscious choices. This attitude also makes us vulnerable to influences from the outside world and other people.

What is the way out?

woman on a swing Photo by Artem Beliaikin
Photo by Artem Beliaikin

Awareness. We can grow our action and be aware of the context in which we live, the conditioning and how many external factors influence our choices.

Awareness is a path, which we must build step by step, and following this transformation, we will know when the time is right to make a change of direction.

In my case, the path to awareness has been slow and tormented. I knew I was not happy, and I knew that I was not living my life and motherhood as I had imagined it, but I was not ready to renounce.

In every decision, as an opportunity or necessity when faced with a problem, we make a choice, but at the same time, we renounce to something. I thought that living my motherhood to the fullest meant losing the job that I loved and which also gave me a good income. I felt trapped, and for ten years, I tried to do everything possible (trust me, even miracles!) to give 100% as a mom and 100% as a project manager. The result? Well, you will have already understood it: sadness, depression and endless tiredness, I was completely without energy.

I began to think that freedom, as a condition and experience, manifests itself in the possibility of making conscious choices. The deprivation of this possibility suppresses freedom. I was not free, but there is something else.

Freedom is not only linked to an external condition but above all, to an internal state. What if I do not feel free because I have deprived myself of the possibility of choice? There is always a way out but, perhaps, the right time must come to see it.

And so, after 20 long years working as a project manager, I was aware that I was no longer myself, that I was not the person I had wanted to be; the lack of choice and freedom had turned me into the ghost of myself, tired and sad.

I gathered all my courage. I squeezed every particle of courage out of every cell in my body and decided to take my life back. I chose to live authentically and to build my own business that would not impose on me the limits dictated by others.

I did it not only for myself but especially for my children and my family. At that exact moment when I decided to quit my job, I knew that I would lose a secure salary, but I knew that by investing in myself I would soon gain freedom, happiness, time and then also money.

I started my new career by entering the digital economy and exploiting the potential that the Internet and globality offer us. I understood that we are in an era of transition, the traditional economy is destined to die, and above all, it is not egalitarian. The gender pay gap is still high, all over the world; management roles are reserved for men, in many countries; there are no equal opportunities between men and women; and motherhood is still considered a penalty.

You get pregnant and see career opportunities fade away, while you’re at home with the baby, one of your male colleagues will advance in the promotion and, if you’re unlucky, you’ll lose your job and have to look for another one. I said “Enough!” to this system. And then the Covid-19 crisis proved me right (unfortunately) because it accelerated and emphasized this whole mechanism. The pandemic crisis hit women harder.

When you’re in the digital landscape, there’s no difference in gender, colour or pay. Everything depends only on you. That’s why you can’t jump out there if you’re not prepared.

When I took my first steps, I was totally lost because there was so much information, so many possibilities and I felt confused and alone. I was sceptical, I was afraid, and I knew I was technically very weak. Then, I realized what I had to do first: learn! I found an outstanding program that guided me step by step through the various opportunities and possibilities. A course that gave me not only the tools but above all, gave me a community of motivated people who are willing to help at all times. I found a group of individuals who share my values and with whom I can feel deeply connected.

The change

flower and butterfly_Photo by Pixabay
Photo By Pixabay

My life has changed. I got a new mindset. I started a path of personal development that also leads me to build my business and be successful in my working life. I no longer have to renounce spending time with my children and my husband – I finally have time. Time! It was a dream for me to live my time freely. I used to wish to add 1 or 2 hours to the day to finish all the tasks, and now I can decide how best to use my days. That makes me feel so happy and empowered.

I’m here to tell you to think about it. It’s not too late. It’s not true that you’re not capable and that you don’t have the technical knowledge: that’s what society conditions you to think. It is true that it takes courage, strength and above all, it is true that you have to work hard, because there are so many things to learn and because without working like crazy you won’t be fulfilled.

The pandemic crisis is dangerous because it creates recession and cuts jobs; you need to get ready for the change and reinvent yourself. This is the course that led me to launch my career online, register here to get the Free Training: you will receive a series of emails and tutorials that will explain what it is about, will help you clarify doubts and questions, and will prepare you to start.

If, with this blog, I have helped even one woman to start her new business and a new life then it will be a great victory for me. My torment and my pain were not in vain; they helped me to be aware, to make a conscious choice and to change my life. I know you feel this pain inside too. I’m not saying to quit your job now, but start getting ready, the time will come when you can leave it. If you don’t have a job or you just lost it, start now! It’s the right time.

We (women) must be able to choose and not be forced to choose: where there is no freedom, there is no choice. The Covid-19 pandemic has cruelly offered us this new chance to reshape work and life: at the moment, women are most affected by the economic crisis and, if we do not take up this opportunity today, I fear that we will miss yet another occasion to redeem ourselves from that “cage”. Let us learn to create a position of equality and freedom of choice.

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