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Intuition vs Rational Choice

Rational decision-making consists of a sequence of actions planned to rationally achieve a desired solution. Intuitive decision making is the opposite and is based on instinct and gut reaction; it is subjective and unconscious. The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. — Albert Einstein Are you familiar with the feeling when something is wrong? Or when you have to make a decision; something pushes you towards one direction, but then you think twice, ponder and change your mind?[…]

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